African Podcasters are Now Recognised Globally. Can They Transform this Success into a Viable Business?

Podcasting is becoming increasingly popular in Africa. Despite structural issues and limited internet penetration, the medium is attracting audiences in search of new ideas and captivating stories. Distribution and monetisation, though, remain key challenges and threaten growth in a continent where audio has always been widely consumed. 

This article explores the rise of podcasting in the continent with the help of six African journalists and founders who are working in the space. Their insights provide an overview into a medium that is popular with young audiences and that could

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