When I talk to my fellow podcasters about audience engagement, I always bring this up because it illustrates an important point: the biggest draw to our fans for supporting the show monetarily and getting us to reach our goal was the promise of more content. More of the thing they loved.
The kind of people who spare their money to support the show and spare their time to tell others to do the same? They’re superfans. They’re the grease that helps keep the wheel of a show turning by listening with a special kind of passion. As podcast creators, we love these listeners, and we’d love for there to be more of them. But how?
Turning casual listeners into superfans is a long, slow process, but I think it breaks down into three main steps.
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