If a perfect podcast drops without a marketing plan, does it make a sound? You and your team could spend untold hours producing a great podcast but if you’re not smart about your marketing odds are, nobody will hear it. Podcast marketing guru Lauren Passell will cover the fundamentals you need to grow: finding audience matches and partnerships, setting up promo swaps and feed drops as well as strategies for the holy grail – getting featured in apps like Apple and Stitcher. You’ll also learn how to pitch yourself to newsletters, how to make your content more marketable – or your marketing more editorial and finally, what not to do on social media.
DATE: October 7, 5.00pm GMT+1
