Based on cross-media data, Tom Webster reveals a significant generational gap in brand recall for major companies. While brands like Nike and Apple dominate with younger demographics, they show a blind spot with consumers aged 55+.
Conversely, insurance companies like Liberty Mutual and Progressive have strong recall with older audiences but are virtually invisible to 18-34-year-olds.
Tom argues that podcasting is uniquely positioned to fill these gaps, offering a platform to build long-term relationships with both today’s and tomorrow’s customers.
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