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Video link: The AI Influencer EXPLAINS How To Go From 0 to 100K Followers (With ChatGPT) | Mr.Grateful
Artificial Intelligence (AI) is rapidly transforming industries, including social media growth and content creation. If you’ve ever wondered how to scale your audience using AI, this guide breaks down key insights from Dom Ashburn—better known as Mr. Grateful—who leveraged AI-generated content to gain 100K followers in just 22 days.
This article outlines:
- How to position yourself for success in the age of AI.
- Practical strategies for using ChatGPT as your personal social media manager.
- How to create a structured process that turns followers into money.
- A step-by-step breakdown to reach 100K followers in 30 days.
Why AI is the Ultimate Growth Tool for Content Creators
AI is no longer a futuristic concept—it’s the ultimate accelerator for content creators. It can generate ideas, optimize engagement, and even manage social media strategies. According to Dom Ashburn, integrating AI into content creation isn’t about replacing human creativity—it’s about amplifying it.
Key Takeaways from Mr. Grateful’s AI-Driven Success
Dom Ashburn wasn’t an overnight success. Before hitting 100K followers, he faced multiple content creation failures. His breakthrough came when he treated ChatGPT as his personal AI assistant, following a structured process that constantly evolved based on feedback.
💡 Main lesson: AI is a prediction machine that works best when fed the right data. Instead of treating AI like Google (one-off searches), think of it as a collaborative partner.
Step 1: Remove Yourself from the Content Equation
One of the biggest mistakes content creators make? Focusing too much on themselves.
👉 “Nobody cares about someone with 100 or 5,000 followers,” says Ashburn.
The solution? Make your content about your audience. People engage with content that either:
- Educates
- Inspires
- Entertains
How to Identify Your Content Value
- Ask yourself: What unique knowledge or experience do I have that can help others?
- Define your audience: Who would benefit the most from my content?
- Craft a clear mission statement for your content—this will guide all your AI-generated ideas.
🔹 Pro tip: AI can assist in refining your niche. Try asking ChatGPT:
“What are the top 3 content angles I should explore based on my background in [your expertise]?”
Step 2: Train ChatGPT to Be Your Social Media Assistant
Instead of treating ChatGPT like a search engine, feed it structured data to train it as your personal content strategist.
How to Train ChatGPT for Social Media Growth
- Start a dedicated ChatGPT conversation for content creation.
- Tell ChatGPT who you are—your brand, niche, and target audience.
- Upload relevant documents (if using GPT-4 with file upload capabilities).
- Give examples of your content style (or content you admire).
- Ask it to generate a content calendar.
🔹 Example Prompt:
“I am a personal finance coach helping Gen Z save money. I post on Instagram and TikTok. Generate a 30-day content calendar with engaging video ideas.”
💡 Result: ChatGPT will now generate highly personalized content ideas instead of generic social media advice.
Step 3: The 100K Followers in 30 Days AI Challenge
Dom Ashburn structured his AI experiment around one simple but powerful principle:
“I hired ChatGPT as my social media manager. Every day, I asked it to give me one viral content idea, and I executed it.”
This iterative process allowed AI to learn from past performance and refine future content strategies.
How to Implement This Strategy Yourself
- Ask AI for 4-5 high-performing content ideas daily.
- Select the best one based on audience relevance.
- Generate multiple hooks—the first 3 seconds of a video determine engagement.
- Script the content using AI but refine it with your personality.
- Post the content and collect performance data.
- Upload insights back into ChatGPT for strategy adjustments.
🔹 Pro tip: Over time, Chatgpt will recognise engagement patterns and tailor recommendations to what works best for you.
Step 4: Monetising Your Audience (How to Make Money with AI)
Growing a large following is only valuable if you know how to monetise it. Dom’s approach is simple: “Get a button.”
What does this mean?
A button is any direct action that leads to monetisation, including:
- A “Book a Call” button (for coaching services).
- A “Join My Membership” button (for exclusive content).
- A “Buy Now” button (for digital products).
Monetisation Streams You Can Implement Today
- Consultations & Coaching: Offer paid 1:1 calls.
- Brand Deals & Sponsorships: Companies pay influencers with engaged audiences.
- Digital Products: Sell an eBook, template, or online course.
- Affiliate Marketing: Promote products you believe in for commissions.
- Paid Subscriptions: Offer a premium content community.
Final Thoughts: AI is the Future of Social Media
The biggest AI mistake people make? Waiting too long to adapt. AI isn’t here to take over—it’s here to help creators work smarter, not harder.
Key Takeaways
Shift from a self-centred approach to an audience-first strategy.
Use AI as a collaborator, not just a tool.
Make AI iterative—feed it data for smarter recommendations.
Have a clear monetisation plan (get a button!).
Automate and scale once your system works.
If you’re serious about leveraging AI for social media growth, start experimenting today.
The sooner you integrate AI, the faster you’ll see results.
