Category: Global Insights

Based on cross-media data, Tom Webster reveals a significant generational gap in brand recall for major companies. While brands like Nike and Apple dominate with younger demographics, they show a blind spot with consumers aged 55+. Conversely, insurance companies like...

PSO stands for Podcast Search Optimization. Think of it as SEO, but for podcast platforms such as Apple Podcasts and Spotify.  It’s a strategic practice of making your podcast more visible when people search for content inside listening apps. And it matters because search...

Turning a poetry hobby into a career can be a challenge, but understanding how to publish your work is the first step. This guide helps aspiring poets navigate the modern writing community and find the right platforms for their work....

If you work in TV, film, advertising, or anything involving moving pictures and sound, you’ll know this truth: nothing eats a budget faster than waiting around. Waiting for studio bookings. Waiting for the talent to commute. Waiting for a perfectly...

Voice-over is a powerful tool, and this article dives into the trends that are currently shaping the industry. Provides insights on how new technologies and changing consumer preferences are creating opportunities for content creators, businesses, and voice actors to produce...

Organizers of the upcoming awards night have released important updates for all prospective nominees. Highlights include free entry for selected nominees, announcement of official names on September 1 via digital platforms, and a clear stance against public voting and bribery....

Congratulations to all the winners! For those who want to relive the moment or couldn’t make it, the presentation is now available to watch on the Poetree YouTube Channel. Visit the link below to find and watch the full event

A new chapter is beginning! The Africa-Europe Partnerships for Culture has officially launched its Southern African component, an initiative focused on strengthening cultural production capacities in the region. This exciting program will span Botswana, Eswatini, Lesotho, Namibia, South Africa, and...

That’s a wrap on the Yes and Podcast ZM “Mini Series!”This final episode offers a reflection on what has been an incredible journey, filled with candid conversations, surprising insights, and stories that truly brought Zambia’s youth culture to life. Click...

Podcast Movement has just launched an exciting giveaway ahead of its August 18th event in Dallas, Texas.In a post shared on their official Instagram page, the organisation is offering one lucky winner a FREE ticket to attend this year’s much-anticipated...