We would have you know, dear readers, that Influence is bi-directional and it’s safe to assume you’re familiar with the concept of podcasting. Hence the focus of this paper.
Can podcasts influence your brand? Can you use Podcasts as a tool to promote your brand? The answer is YES.
How so?
The global podcasting market size has been valued at USD 11.46 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028.
The flexibility of listening to podcasts while doing other activities simultaneously is a key factor and directly responsible for driving the market growth. The COVID-19 Pandemic was extremely beneficial to the Podcast industry, as many people turned to podcasts to escape the harsh reality of the world at the time. So, while Instagram is a great way to promote your brand for example, we cannot deny that podcasting is the new high.
Here’s why we’re discussing numbers. The global podcast market’s rapid expansion is an indicator. An indication that the number of people listening to podcasts is growing by the day. With podcasters’ various online visibility and engaging marketing strategies, brands have a strong chance of gaining and connecting with a unique set of audience, access to warm leads while supporting budding creatives. Additionally brands get to sell service/products where there is negligible competition for the attention of the new target audience
