The 2025 Indie Pod Survey gathered insights from 558 independent creators to reveal the real state of indie podcasting and what it takes to build and sustain a show today.
From audience growth and monetisation to video, AI, and creator challenges, this report explores the processes, goals, and motivations behind indie podcasts.
Some highlights:
- Most podcasters prioritise passion over profit, with helping others as a top motivation.
- Audience growth remains the toughest challenge, especially for younger and female creators.
- Sponsorships and advertising are the most profitable revenue streams for monetising shows.
- AI and video tools don’t always save time, but can boost production value or costs.
Learn more and stay updated with the report via the link below.
