PSO stands for Podcast Search Optimization. Think of it as SEO, but for podcast platforms such as Apple Podcasts and Spotify.
It’s a strategic practice of making your podcast more visible when people search for content inside listening apps. And it matters because search is the first way listeners discover new shows.
At Ausha, we provide advanced PSO tools to help you identify the most searched keywords by podcast listeners, then to measure keyword difficulty and focus on high potential one, also to optimize your titles and description to rank higher, but also compare your visibility to competitors, then track your podcast ranking evolution over time. The end goal is to get discovered by new listeners and outrank your competitors.
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